Knowing how to attract Millennials’ money is the name of the game for retailers who know that nearly half of Millennials research products online and then buy them in-store.

In today’s fast-paced market, retailers must stay ahead of both in-store and online channels to capture cash from Millennials because by 2020, they are expected to spend $1.4 trillion, with 30% representing retail sales. In its latest report, Millennial Consumers: What You Need to Know to Reach Them, JLL Retail has identified 10 actions retailers or landlords can take to attract Millennials.

Click here to watch a video from JLL’s Julie Rickey and Coca-Cola’s Brad Taylor and learn about the emerging retail trends.