#MillennialsMoneyMakesTheWorldGo’Round

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Brad Taylor, VP of of National Specialty Retail, Coca-Cola speaks at ICSC

Brad Taylor, VP of of National Specialty Retail, Coca-Cola speaks at ICSC

Knowing how to attract Millennials’ money is the name of the game for retailers who know that nearly half of Millennials research products online and then buy them in-store.

In today’s fast-paced market, retailers must stay ahead of both in-store and online channels to capture cash from Millennials because by 2020, they are expected to spend $1.4 trillion, with 30% representing retail sales. In its latest report, Millennial Consumers: What You Need to Know to Reach Them, JLL Retail has identified 10 actions retailers or landlords can take to attract Millennials.

Click here to watch a video from JLL’s Julie Rickey and Coca-Cola’s Brad Taylor and learn about the emerging retail trends.

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